Interior of a lounge area with sofas, coffee tables, potted plants, hanging woven light fixtures, and a wall with the sign 'the DIP Sauna + Cold Plunge' in black and green lettering.

About The Dip

Feeling good should be accessible and rooted in community.

The Dip was created to fill a gap in St. Pete’s wellness market: a more affordable, accessible way to make contrast therapy part of everyday life.

Contrast therapy changed our lives, and our mission is to get this routine into as many lives as possible in the area. To make an impact is to make meaningful change attainable.


What we offer

Everything you need to sweat, plunge, recover, and reset—all in one place.

Traditional
Sauna

Deep heat and a serious sweat. Great for relaxation, post-workout recovery, circulation, stress relief, and supporting better sleep.

Infrared
Sauna

Infrared heat penetrates more deeply into the body than traditional hot air, creating a deep, comfortable sweat at a lower temperature. Great for relaxation, circulation, muscle recovery, and supporting the body’s natural detoxification processes through sweating.

Cold Plunges

A powerful reset for both body and mind. Great for muscle recovery, reducing soreness, boosting alertness, supporting circulation, and building mental resilience by getting comfortable with the uncomfortable.

Red Light
Therapy

Relax and let the light do its thing. Red and near-infrared light are commonly used to support skin health, muscle recovery, cellular function, and inflammation management.

Community

Come for the sauna and cold plunge, stay for the people. We’re building a space where taking care of yourself means connecting, having fun, meeting new people, and being part of a community you look forward to coming back to.